To introduce THE LION KING's latest campaign, we had to make a large impact. I wanted the banner unit to show the beauty of the costumes and thee athleticism of the performers, by having the performers interact with the banner space and the consumer. I worked with resident choreographer at THE LION KING to help create the story arch and movement.
My team at 87AM worked with Time Out New York and Sizmek to create synched banner video banner placement unlike ones that either company have displayed before.
I directed a video shoot for THE LION KING to create for usage in video banners, digital outdoor billboards and website. Produced by Steam Motion & Video, alongside Serino Coyne and Disney Theatrical. Video pre-production by House at Allied Productions.