Dexter: Resurrection

CONCEPT

After surviving a near-fatal shooting, Dexter Morgan resurfaces in New York City to find his estranged son. As he tries to rebuild their bond, old allies, and a dangerous network of killers close in

The campaign for Dexter: Resurrection rolled out a sleek, multi-platform approach, combining nostalgic iconography (like the infamous blood-splatter imagery of the original) with fresh immersive experiences to fan modern viewers. Alongside high-impact ads and immersive city activations, the team deliberately balanced devoted long-time fans and new audiences to reinvigorate the franchise.

Campaign Announcement Tease

Character Campaign

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Prater’s Vault Immersive Tour

Experience Prater's Vault from Dexter: Resurrection in 3D. This digital experience takes fans inside the world's largest, collection of serial killer memorabilia is waiting for you. Watch a preview of the experience below.

Visit the Vault WEBSITE

GROUP ART

ENVIRONMENTAL PHOTOGRAPHY

Dexter Dominates Media

Dexter: Resurrection debuted with a bold global launch, featuring high-impact media placements across the U.S. and key international markets. From iconic landmarks to major transit hubs, the campaign created a chilling, omnipresent takeover that captured audiences worldwide.

SHAKESPEARE IN THE PARK

Dexter: Resurrection swag was featured at Shakespeare in the Park, which starred cast member Peter Dinklage. Fans received exclusive themed merch and lined up at branded ice cream carts for a devilish sweet treat on a hot summer day.

WORLD PREMIERE EVENT

The world premiere screening of Dexter: Resurrection at Lincoln Square brought our campaign to life on a cinematic stage. Against the backdrop of flashing cameras and buzzing excitement, stars, press, and devoted fans gathered for an unforgettable night—immersed in striking visuals, signature Dexter details, and a blood-red carpet moment that set the tone for the series’ global debut.

SHOW: Dexter: Resurrection
MY ROLE: Creative Direction • Key Art Conception/Ideation • Photo Shoot Ideation & Direction • Photo Retouching • Set Brand Guidelines • Design & Direction of Production Materials: TVC, Outdoor, Digital, Print • Set Design • Consulted on Styling
SVP OF CREATIVE: Justin Russell
PHOTO TEAM: Christine Ramage, Sara Nevels
CREATIVE TEAM: Tim Livezey, Anthony Gelsomino
MARKETING TEAM: Amy Campbell, Greg Heller, Francesca Batista, Ann Lamore, Alexa Garfinkle, Sharyn Flanagan, Eric Brewer
CREATIVE PARTNERS: Rhubarb, Canyon, The Arterie
ART DEPARTMENT: Tatyana Bevz
PHOTOGRAPHER: Pari Dukovic