American
Son
A police station, where a mother is searching for her teenage son. Soon her husband appears, and the evening spirals out of control.
CONCEPT
While designing the key art I wanted to create a sense of urgency. This story takes place in a police precinct. The usage of the red and blue lights help create a sense of drama and also mimic the mimic the effect of a police siren. I directed the cast to help depict the moment before the police come into the room to discuss the whereabouts of their missing son. This campaign came to life with a strong digital, out-of-home, and print placements.
