Anastasia
Broadway
Inspired by the beloved films, ANASTASIA THE MUSICAL is the story of a brave young woman setting out to discover the mystery of her past.
CONCEPT
Dreamer. Rebel. Princess.
To celebrate ANASTASIA’s global expansion and second year on Broadway, I designed a new key art campaign that reclaimed what it means to be a princess. Anastasia is a woman in control of her destiny.
Our year one campaign was all about self-discovery, so we wanted to evolve with the character. Her posture is strong and empowered. I also expanded the world of the campaign by including additional members of the cast. We showcased the beautiful costumes and the epic grandeur of ANASTASIA on Broadway.
The large letter A has become an icon for the ANASTASIA brand in its 6 productions around the world.
Our team booked high-impact media all around town: Times Square, bus sides, taxi tops - along with takeovers of Bryant Park and Madison Square Garden.
