The

Donna

Summer

Musical

SUMMER: THE DONNA SUMMER MUSICAL takes us through Donna Summer's tumultuous life, tempestuous loves, and mega-watt musical hits.

CONCEPT

For a musical about the queen of disco, I wanted to create the feeling of a disco ball, rather than showing one.

The typography is built with a multi-surfaced mirror texture. When set in motion, the logo reflected and refracted light like a disco ball. The typography was influenced by the album art of Summer’s hit, On The Radio.

The key art image was similarly inspired by the refraction of imagery through the lens of a disco ball.

KEYART

PLAYBILL

DIRECT MAIL

FRONT OF HOUSE

In place of a traditional copy campaign, we utilized the sounds and lyrics from Donna Summer’s iconic catalogue to elicit consumers to hear her music in the disco party in their minds.

CREATIVE EXPLORATION

Here is some hot stuff that never made it into the campaign.

CLIENT: SUMMER
MY ROLE: Creative Direction • Concept & Design of Key Art • Conception/Ideation • Photo Compositing • Set Brand Guidelines • Design & Direction of Production Materials: Motion, Outdoor, Print, Digital, Social • Client Facing
AGENCY: AKA. Production Design: Billy Mitchell, Digital Design: Alex Enterline & Kristen Sgalambro, Copy: Aaron Coleman, ECD: Bashan Aquart
PHOTOGRAPHY: GAB Archive

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