In celebration of its 15th season and new network home, I wanted this campaign to honor the core spirit of RuPaul’s Drag Race. Racers, start your engines, and may the best drag queen win!
This car-themed promo paired the show’s signature pink with MTV’s bold yellow. I briefed the queens to serve high-fashion, race-ready looks and designed a sleek, monochromatic racing set to complement their energy. Photography by Vijat Mohindra.
For the Season 15 premiere, the cast and influencers were invited to step into the immersive world of the key art campaign I created. Partnering with the Paramount events team, we designed a space rich with shareable moments that brought the campaign to life. This installation was on display throughout the entire week of the premiere at the Oculus World Trade Center, allowing fans to actively engage and join in the excitement.
The most social season in Drag Race history. The Emmy Award winner for Outstanding Reality Competition Program. The highest rated premiere in 6 years. An iconic creative campaign. 500 custom mailers. 50 million impressions in earned media. Watch an overview of the campaign below.
SHOW: RuPaul’s Drag Race Season 15
MY ROLE: Creative Direction • Concept, Design & Finishing of Key Art • Conception/Ideation • Photo/Video Shoot Ideation & Direction • Photo Retouching/Compositing • Set Brand Guidelines • Design & Direction of Production Materials: TVC, Outdoor, Digital, Print • Set Design • Created Wardrobe Brief and Consulted on Styling
EDITORIAL TEAM: Anthony Gelsomino, Michelle Lee, Cam Ly, Brian Morrison
SVP OF DESIGN: Thomas Berger
RETOUCHING: Robert Postotnik, Peter Zielinksi
PRODUCTION: Jessica Sepulveda, Alyssa Famiglietti, Andy Polack, Sharyn Flanagan, Suzana Ognjanovic, Joyeux Noel
VP OF PARTNERSHIPS & EXPERIENCES: Risa Matthews
ART DEPARTMENT: Tatyana Bevz
STYLING: Garo Sparo
PHOTOGRAPHER: Vijat Mohindra
