In celebration of its 15th season and new network home, I wanted this campaign to honor the core spirit of RuPaul’s Drag Race. Racers, start your engines, and may the best drag queen win!
This car-themed promo paired the show’s signature pink with MTV’s bold yellow. I briefed the queens to serve high-fashion, race-ready looks and designed a sleek, monochromatic racing set to complement their energy. Photography by Vijat Mohindra.
SHOW: RuPaul’s Drag Race Season 15
MY ROLE: Creative Direction • Concept, Design & Finishing of Key Art • Conception/Ideation • Photo/Video Shoot Ideation & Direction • Photo Retouching/Compositing • Set Brand Guidelines • Design & Direction of Production Materials: TVC, Outdoor, Digital, Print • Set Design • Created Wardrobe Brief and Consulted on Styling
EDITORIAL TEAM: Anthony Gelsomino, Michelle Lee, Cam Ly, Brian Morrison
SVP OF DESIGN: Thomas Berger
RETOUCHING: Robert Postotnik, Peter Zielinksi
PRODUCTION: Jessica Sepulveda, Alyssa Famiglietti, Andy Polack, Sharyn Flanagan, Suzana Ognjanovic, Joyeux Noel
ART DEPARTMENT: Tatyana Bevz
STYLING: Garo Sparo
PHOTOGRAPHER: Vijat Mohindra
