Rock
Of
Ages
The Broadway smash-hit production is back to celebrate its 10th anniversary. The story of a small-town girl, a city boy, and a rock ‘n’ roll score featuring all your favorite 80’s rock anthems.
CONCEPT
ROCK OF AGES is high energy, sexy and over the top. I wanted to create a campaign that felt like the energy was pouring off the page. I wanted all of that energy to be encapsulated in the camera lens, so that the campaign felt authentic and not overly photoshopped. This campaign is raunchy, cheesy, sexy and nothing but a good time. I chose review quotes to be paired with the images that are in the off-color tone of voice of the show.
