The

Inheritance

The Winner of more Best New Play Awards than any other play in West End history. THE INHERITANCE brilliantly re-envisions E.M. Forster’s masterpiece Howards End to 21st-century New York. Chance meetings lead to surprising choices as the lives of three generations of gay men interlink and collide—with explosive results.

CONCEPT

THE INHERITANCE is presented as two plays. The key art posed a difficult question. How do you make one single image represent a two-part play that encapsulates so much life? I wanted to create an icon that could supersede any cast or any production of the piece.

Heal or burn: a common theme throughout the play. The cherry blossom depicted here represents the balance of beauty and destruction. The flower is meant to appear as though it is blooming among chaos.

The flame is shining a light on a canvas of queer life through many decades. THE INHERITANCE asks how much we owe those who lived and loved before us, questions the role we must play for future generations, and dares us to fearlessly hold on to the wild ride called life. 

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AMEX PRE-SALE New york times ad

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Direct Mail

 

playbill

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 FRONT OF HOUSE

 
 
 

SYNCHED OUTDOOR SCREENS

The keyart came to life in the NYC subways. I storyboarded out the creative and worked with our content team to finesse the animation.

 
 

Watch the Trailer

To kick-off the campaign our content team created this trailer to encapsulate THE INHERITANCE’S journey from London to New York.

 
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OPENING NIGHT SWAG

To celebrate performances beginning on Broadway, I designed these custom totes bags that greeted guests on every seat as they arrived.

 
 
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  • CLIENT: THE INHERITANCE

  • MY ROLE: Creative Direction • Concept & Design of Key Art • Conception/Ideation • Photo/Video Shoot Ideation & Direction • Photo Compositing • Set Brand Guidelines • Design & Direction of Production Materials: TVC, Outdoor, Print, Digital, Social • Client Facing

  • AGENCY: AKA. Production Design: Maria Mylona, Digital Design: Alex Enterline, Copy: Aaron Coleman, ECD: Bashan Aquart

  • PHOTOGRAPHY: MurphyMade

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