Company

At Bobbie’s 35th birthday party, all her friends are wondering - why isn’t she married? Why can’t she find the right man? This classic musical is given a game-changing makeover for a modern-day Manhattan, featuring some of Sondheim’s best loved songs.

CONCEPT

For this ad campaign, I wanted it to appear as if we had taken the facade off a New York apartment building to take an inside look into the lives of the "good and crazy people" that inhabit the world of COMPANY. At the center of the campaign is the character Bobbie, viewing her world through an Alice In Wonderland, doll-house lens. 

Stephen Sondheim has described COMPANY as a series of one-act places. The production is presented as a series of vignettes that highlight what it means to be in a relationship: the good, the bad, and everything in between.

Also… I once spent an afternoon with Patti LuPone, here is the proof.

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Direct Mail

 

New york times ad

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playbill

 
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OUTDOOR MEDIA

 

 

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WEB BANNERS

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FIRST PERFORMANCE

To celebrate the first Broadway performance of COMPANY, thousands of balloons filled New York’s streets to bring the keyart campaign into the real world.

Legendary composer Stephen Sondheim was in attendance for the celebration and can be seen here holding my Playbill design.

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  • CLIENT: COMPANY

  • MY ROLE: Creative Direction • Concept & Design of Key Art • Conception/Ideation • Photo/Video Shoot Ideation & Direction • Photo Retouching/Compositing • Set Brand Guidelines • Design & Direction of Production Materials: TVC, Outdoor, Digital, Print • Client Facing

  • AGENCY: AKA. Production Design: Maria Mylona, Copy: Aaron Coleman, ECD: Bashan Aquart

  • PHOTOGRAPHY: Ahmed Klink

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