Once

On

This

Island

Winner of the 2018 Tony Award for Best Revival of a Musical. This groundbreaking production was performed in the round and placed the audience in the middle of the natural elements of Haiti, including: water, sand, fire and live animals.

CONCEPT

This production was brilliantly immersive, and I wanted to create a campaign that could capture the energy and the natural elements of the show. The show is full of life, and I wanted the audience to feel the rain, feel the wind, and feel the sand.

I decided to photograh the audience so that they contribute to the mood of the photography, given the immersive nature of the production.

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WEBSITE

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COMPANION PRINT AD

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Two consecutive ads that have been manipulated by one of the stars of the show, a live goat.

 

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  • CLIENT: ONCE ON THIS ISLAND

  • MY ROLE: Creative Direction • Concept & Design of Key Art • Conception/Ideation • Photo/Video Shoot Ideation & Direction • Photo Retouching/Compositing • Set Brand Guidelines • Design & Direction of Production Materials: Outdoor, Print, Digital, Social • Client Facing

  • AGENCY: AKA. Production Design: Maria Mylona, Digital Design: Alex Enterline & Kristen Sgalambro, Copy: Aaron Coleman, ECD: Bashan Aquart

  • PHOTOGRAPHY: MurphyMade

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