PREMIERE EVENT

To celebrate Season 40 of The Challenge, fans were invited to an epic two-day live event at Los Angeles Memorial Coliseum, the future home of the 2028 Summer Olympics. Contestants and fans went head-to-head in an action-packed live challenge, bringing the intensity of the show to life in real time. Our team transformed the iconic venue inside and out, wrapping the entire arena in bold, larger-than-life branding that set the stage for an unforgettable fan experience. The event garnered 2.6 million views in social impressions, making it the most social weekend for the franchise. Watch the video below to