Robert Postotnik
 
 
 

RuPaul’s Drag Race
Season 16

Based on the novel by Ned Vizzini, BE MORE CHILL is the story of Jeremy, your average, nothing-special teenager. That is, until the day he finds out about "The Squip." Thus begins a journey that pits Jeremy's desire to be popular against his struggle to remain true to his authentic self.

CONCEPT

BE MORE CHILL is a viral sensation. Its journey to Broadway was motivated by a hungry fan based that stream its cast album over 200M times.

The production has sci-fi undertones, so for the key art I wanted to create an image that referenced some of the greatest sci-fi comedies of our time. In the production, Jeremy’s brain is taken over by a super computer formatted to make him more popular. The key art showcases that literal marriage of the physical character and his digitized persona. 8-bit video games also play a significant role in the story. That visual reference is a consistent theme across much of the secondary campaign content.

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The Challenge: 40

 
 
 
 

CONCEPT

The culmination of 40 seasons has led to this. The biggest cast in the history of The Challenge assembled to push, climb, and fight their way to the top of franchise glory. I designed this key art, with photography by James Dimmock. We shot our cast in small groups on location in Vietnam, allowing us to assemble this epic mountain battle royale. 

The premiere of Challenge 40 debuted with its highest rating in 3 years. This campaign was widely loved by fans and it garnered excitement, as it was the first time we featured the entire cast in our key art.

 
 
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